Carl Jung once said, "The primordial image, or archetype, is a figure--be it a daemon, a human being, or a process--that constantly recurs in the course of history and appears wherever creative fantasy is freely expressed. Essentially, therefore, it is a mythological figure..." These archetypal images are symbols, motifs, and universal patterns that are buried deep in our collective unconscious and our primal nature. They have been present since the beginning of human history and can be found in religion, business, myths, and in the timeless characters we love.

Understanding archetypes and their significance can give us a better insight into our internal conflicts, the role society plays in our lives, and how we can use them to create meaningful change. Archetypes help us to understand ourselves and others, giving us a framework to work with in our everyday lives.